How do specialized marine engineering firms ensure their solutions can be found by commercial offshore operators, research bodies, and defense buyers when they have an active requirement?
While industry trade shows are valuable for a few days a year, buyers don’t wait for annual events when an active project requirement arises. Today’s engineers, oceanographers, and procurement leads source suppliers in real time, relying heavily on organic search engines, generative AI discovery platforms, and AI chatbots to evaluate their technology options. To capture these high-intent inquiries, subsea vendors must be visible precisely where and when decision-makers are searching.
Delivering that continuous, always-on discovery across search and AI is what Ocean Science Technology was built for. And it’s why applied acoustics, a leading developer of underwater acoustic positioning, sub-bottom profilers, and subsea navigation technology, chose to partner with the platform.
“We at applied acoustics signed up for OST a year ago and the experience has been really positive.”
Hollie Moran, Sales & Marketing Manager, applied acoustics
A fully managed, low-friction partnership
Following an initial consultation to map out applied acoustics’ product range, key differentiators, and target market, the company selected a Gold Kinetic package on OST.
At its core, the package provides a bespoke profile hub designed to give technical buyers a concise overview of applied acoustics’ capabilities while housing their complete technical library, including product datasheets, news articles, product announcements, and video content. Positioned across search-optimized technology-focused landing pages built to dominate organic and AI search results, the hub captures decision-makers at the exact moment an active requirement surfaces.
To eliminate the heavy setup burden typically associated with launching a major new marketing channel, Poppy, applied acoustics’ dedicated Account Manager at OST, handled the end-to-end build and rollout. The team at OST looked after every stage of the process, from initial briefing and technical research to copywriting and profile construction, ensuring every technical specification and product category was accurately represented and optimized before launch.
“My main reservation initially was whether I have enough time to create the profile, and to create the content to share on that platform. And I’ve been really impressed with how proactive OST are. I’ve got an account manager that has built the profile – I checked it, and it was signed off. It really wasn’t very taxing at all.”
Hollie Moran, Sales & Marketing Manager, applied acoustics
Application-focused content and multi-channel event amplification
While the Gold profile hub delivers continuous visibility for visitors searching online for USBLs, acoustic positioning, and subsea hardware, the partnership goes far beyond static placement.
OST developed a tailored, application-focused content plan that highlights specific product lines and subsea use cases for highly technical audiences. Additionally, applied acoustics established OST as their primary media engine to publish and amplify major company updates. Coordinated directly by Poppy, every press release, product launch, and technical innovation is repurposed and pushed to the global ocean tech community.
To maximize impact around key industry events like Oceanology International, OST provides targeted trade show amplification:
- “Must-See Exhibitor” Placements: Highlighting applied acoustics’ booth presence and key product demos to attending delegates.
- Events Feed Features: Promoting specialized technical presentations and product showcases directly within OST’s live event channels.
- Social Video Opportunities: Capturing and sharing video content to extend trade show momentum far beyond the exhibition floor.
“Any press releases or news articles that I share are picked up by OST and re-shared.”
Hollie Moran, Sales & Marketing Manager, applied acoustics
Ongoing optimization and market intelligence
To ensure the campaign constantly aligns with applied acoustics’ commercial and defense priorities, the partnership includes proactive performance management.
Through regular check-ins with their dedicated Account Manager, applied acoustics reviews detailed dashboard reports and real-time data from OST’s Vera analytics and market intelligence tool. These insights provide complete visibility into visitor engagement, geographic traffic trends, and search term performance, enabling data-driven optimization decisions throughout the year.
Significant exposure and high-intent referral conversions
Over their first 12 months on Ocean Science & Technology, applied acoustics achieved substantial, verifiable traffic growth, strategic market exposure, and high buyer engagement:
- Almost 10,000 Brand & Technology Impressions: Widespread, continuous exposure across OST’s category hubs, search channels, and digital content.
- 2,800+ High-Intent Content Views: Deep technical discovery across applied acoustics’ USBL positioning systems, sub-bottom profiling articles, and hydrophone product specifications.
- Consistent Monthly Click Referrals: A steady, uninterrupted flow of pre-qualified visitors clicking directly through to applied acoustics’ main website and product pages.
- Multi-Channel & AI Search Dominance: Capturing extensive global search visibility across traditional search engines, AI evaluation tools and professional social networks for high-intent subsea technical topic searches, including USBL & USBL Positioning: Acoustic Positioning Systems; Sub Bottom Profiling; Hydrophones; Acoustic Beacons & Underwater Navigation Systems.
Reaching the buyers who matter: Offshore Energy, Naval Procurement & Research
Driving traffic only creates value if it reaches legitimate buying organizations. Through OST’s Vera analytics and market intelligence tool, applied acoustics is able to verify that their technical content is attracting the right type of visitor. In their first 12-month period, their content attracted decision-makers across four major ocean technology sectors:
- Offshore Energy, Hydrographic Survey & Subsea Contractors: Global offshore operators and seabed survey specialists searching for high-precision USBL and acoustic positioning systems.
- Government, Navy & Defense Procurement Agencies: Defense procurement officers, naval command groups, and sovereign research agencies evaluating subsea navigation and hydroacoustic hardware.
- Oceanographic Research Institutes & Marine Environmental Bodies: Independent marine research institutes and state laboratories analyzing sub-bottom profiling and hydrophone technology.
- Academic Engineering & Hydrographic Universities: Leading academic maritime research centers reviewing underwater acoustic hardware for research platforms
“It’s driven up the traffic to our website quite considerably. So, we’ll be signing up again. It’s been a really, really positive experience.”
Hollie Moran, Sales & Marketing Manager, applied acoustics
Watch the Success Story
Watch this short video testimonial from Hollie Moran, to hear first-hand how applied acoustics leveraged Ocean Science & Technology to drive new opportunities.
Ready to Amplify Your Capabilities to the Global Ocean Science Industry?
Whether you are an agile marine hardware manufacturer seeking to expand your international distributor network, or an established subsea OEM looking to reinforce your technical authority, Ocean Science & Technology connects your innovations directly with the buyers who matter.
